![]() ![]() One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. ![]() Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders. The matte shades were lightly creamy to slightly stiffer to work with, and with the stiffer ones, I preferred using a brush to get the initial product out of the jar and then use a fingertip to furiously diffuse the product.MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. The matte finish is most consistent in performance and tended to perform better than the shades with some level of shimmer. To the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list. Please always check product packaging, if it exists, for the ingredient list applicable Isododecane, Calcium Sodium Borosilicate, Dimethicone, Polyethylene, Hydrogenated Polyisobutene, Quaternium-90 Bentonite, Dimethicone Silylate, Silica, Octyldodecanol, Tocopheryl Acetate, Lecithin, Trihydroxystearin, Copernicia Cerifera (Carnauba) WaxCera CarnaubaCire De Carnauba, Propylene Carbonate, Triethoxycaprylylsilane, Tin Oxide, Calcium Aluminum Borosilicate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, ĭisclaimer: Ingredient lists are as available by the brand (or retailer)Īt the time of publishing. (Plus, it is rare that products actually go as long as 12, let alone 16, hours without some sign(s) of wear.) I don't recall this product having a specific, 24-hour wear claim before (and my prior reviews don't mention it, just that it was "long-wearing"), so ratings did change for certain shades as a result.īrowse all of our MAC Pro Longwear Paint Pot swatches. With 24-hour wear claims like this, I wear for as long as I'm awake, but I don't want to sleep in makeup, so I extrapolate based on the state of it at 16-hours. ![]() The wear of the shimmer shades was shorter, too, and there was often a bit of creasing within 10 hours of wear. I didn't find that they applied any better using brushes over fingertips or vice versa. ![]() They were best applied in thin layers and built up, but the results were inconsistent and varied a lot between shades. The shimmery finish, particularly more pearlescent/metallic, were significantly more emollient than the matte shades, and this led to sheerer coverage that often applied unevenly and was difficult to apply with precision. The matte shades were typically semi-opaque to opaque in coverage and longer-wearing-12 to 14 hours before showing a bit of fading-but were varying degrees of blendable (related to how creamy the initial texture was). The matte shades were lightly creamy to slightly stiffer to work with, and with the stiffer ones, I preferred using a brush to get the initial product out of the jar and then use a fingertip to furiously diffuse the product. The formula is supposed to be "highly pigmented, long-wearing, blendable" and can be used as either an "eye primer" or as a "cream shadow." The brand says it's supposed to wear for "24 hours" without flaking or creasing. ![]()
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